Using tools like SEM Rush (affiliate link) can help you identify which inbound links may be from poor quality sites so that you can disavow them. (SEMrush is our favorite SEO tool and we use it daily. This affiliate link doubles your free trial period to 14 days – normally 7 without using this link). With industry reports now showing that over half of all web searches are done on mobile devices, it is critical to have a mobile-friendly website.
- By regularly publishing SEO-optimized blog posts, white papers, and case studies, you’ll give your business additional opportunities to rank in local search results.
- Information from your profile will appear in many areas of Google Search, including in Google Maps and in the new AI feature.
- An internal link is a hyperlink that links to another page on the same domain.
- This button generates custom HTML code you can copy and paste into a custom WordPress element.
Compress images with tools like TinyPNG, enable browser caching, and use a CDN to improve load times, particularly for global visitors. Optimizing site performance is crucial for boosting user experience and search engine results for your client’s location-specific pages. In addition to keeping users interested, a fast-loading website lowers bounce rates, improving general on-page SEO performance.
SEO Success: Elevating Your Strikingly Website with Effective Optimization
75% of consumers judge a company’s credibility by its website design. In other words, an outdated or poorly designed website can push potential customers away, even if you offer great products or services. Your website should be user-friendly and well-structured at all times. Here’s a great example of an eCommerce website that generates content based around common customer questions.
Page Load Speed
Claiming your listing also means that no one else could just go in and change your hours, contact information, or website. An unethical competitor could change your business phone number to their phone number and your website to their website, essentially taking all of your leads for themselves. Let’s discuss why a Google Maps strategy can and should be an impactful part of your company’s marketing plan. When you buy something through one of the links on our site, we may earn an affiliate commission. Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers….
Google PageSpeed Insights is a popular tool that helps you measure your website’s performance and provides actionable suggestions for improvement. Achieving a high PageSpeed score is crucial for optimizing user experience and SEO performance. Another important aspect of on-page SEO is improving the structure of your web pages by using descriptive URLs that include relevant keywords. Clear and concise URLs not only help search engines understand the content but also make it easier for users to remember and share links. By incorporating these keywords strategically throughout your content, you can increase the chances of appearing in search results.
To rank well for specific keywords, your content must align seamlessly with the search intent behind those keywords. If your content doesn’t directly address what users are searching for, then SEO Anomaly search engines like Google won’t consider it a relevant result. Google’s algorithm favors websites that stay true to their expertise and create clusters of content about relevant topics, rather than targeting a bunch of disparate keywords. These blog posts about marketing strategies would be referred to as “spoke” content. Once you create your spoke content, link all of it to a relevant central page that can act as the “hub.” In this case, we link marketing content to the call tracking product page.
Plus, to make your content overall easier to read, it’s important that you add visual elements like photos, videos, and infographics. In addition to embedding videos on your web pages, it can also help to create your own YouTube channel where you upload these videos. One of the advantages of using internal links is that the anchor text may match the content exactly. So, they’re pretty straightforward to create and you don’t have to rely on other third-party websites. This can also help to improve your bounce rate (and by improve we mean lower, but more about this later). Backlinks (links posted on a third-party website that link back to your website) play a massive role in Google’s algorithm.